// Lead Generation · the pipeline engine

Qualified pipeline, not just leads.

Anyone can buy cheap leads. We build campaigns that learn from your closed deals, so the platforms bring you more of the buyers who actually sign. Built for international B2B.

// The problem

Cost per lead is a trap.

Optimise for cheap leads and the platforms gladly deliver cheap, unqualified ones. The number that matters is cost per qualified lead, and ultimately cost per closed deal. That is what we build toward.

// The system

The DUMASS pipeline engine

Offer and lead magnet

The campaign lives or dies on the offer. We design lead magnets and offers that attract the right buyers, not just the most clicks.

Lead scoring

Every lead is scored and tagged by source, geo and fit, so budget flows to what actually becomes pipeline.

Closed loop tracking

Conversions API plus offline conversions feed real outcomes back to Meta, Google and LinkedIn, so they learn from revenue.

Speed to lead and nurture

Fast routing and follow up sequences so hot leads are reached in minutes, not days, and slow ones are nurtured.

Account based targeting

For high value B2B, we target the companies and roles that fit your ideal customer, across LinkedIn and search.

Pipeline reporting

Reporting tied to qualified leads, pipeline value and cost per closed deal, not raw form fills.

// Metrics that matter

We measure pipeline, not vanity

CPQLCost per qualified lead
Lead to closeQuality rate
PipelineValue created
CAC paybackTime to recover
// Where we run it

Platforms

LinkedIn AdsGoogle SearchMetaConversions APIOffline conversionsABM
// How we work

From audit to predictable pipeline

01

Discover

Map your funnel, offer, sales cycle and what a good lead really looks like.

02

Build

Wire CRM, conversion tracking, lead scoring and the follow up sequences.

03

Scale

Feed closed deals back and scale the sources that produce real pipeline.

04

Optimise

Tighten targeting, nurture and speed to lead to lift the close rate.

// Start a project

Ready for pipeline you can predict?

Tell me about your offer and sales motion. I will show you how we turn ad spend into qualified pipeline.