// AI Labs

I build with AI, not just talk about it.

AI Labs is where DUMASS ships real systems: custom GPTs, automated reporting, and creative pipelines that give clients an unfair speed advantage. This whole site was built with AI. Proof, not hype.

Custom GPT BuilderMarketing AutomationsAI Creative Pipelines
// Try it live

DA Performance Marketing GPT

My custom GPT that audits ad accounts, writes campaign angles and maps funnels. Built on everything I know about running paid media. Free to use, open it and ask anything.

Open the GPT
DA Performance MarketingBy Dumass Tech · Custom GPT Live
I'm DA, your performance marketing co-pilot. Ask me about scaling Meta & Google, funnels, or ad creative.
Audit my Meta account structure
Ask DA Performance Marketing…
Opens in ChatGPT · GPT Store · Productivity
// Building in the lab

Products we are building now

Systems DUMASS runs internally, being turned into products and built in public. Here is exactly where each one is.

In development

Pulse

Your ads, one live dashboard

Every ad account in a single live view. Blended spend, ROAS and CPA across Meta, Google and LinkedIn, with anomaly alerts before they burn budget and a plain English summary on WhatsApp every week.

  • Meta, Google and LinkedIn in one live view
  • Blended spend, ROAS and CPA, calculated for you
  • Anomaly alerts the moment a metric breaks trend
  • Weekly WhatsApp summary in plain English
// Build status
ResearchDone
BuildingNow
Private betaNext
LaunchSoon
Blended performance · 7dLive
Blended ROAS4.2x▲ 0.6
Spend 7d₹5.9Lon pace
CPA₹612▼ 8%
Meta58%
Google30%
LinkedIn12%
CPA on Campaign 7 up 38% in the last hour
In development

Forge

Ad creative, generated on brand

From a brief to a batch of on brand ad variations in minutes. Your logo, fonts and colours locked on every asset, in every size a platform needs, so the testing engine never runs dry.

  • Statics and carousels in 1:1, 4:5, 9:16 and 1200x628
  • Your logo, fonts and colours locked on every asset
  • Vertical packs: real estate, solar, clinics, D2C
  • English and Hinglish copy baked in
// Build status
ResearchDone
BuildingNow
Private betaLater
LaunchSoon
DUMASS · D2C
Glow Serum
Dermatologist tested Shop now → 1080×1080
Story · Video
50% OFF
Grab it → 9:16
Ecom
Pure Sound
4:5
In development

Sonar

Finds, validates and qualifies leads on autopilot

A smart CRM that pings the market for you. Describe your brand and ideal buyer, and Sonar sources matching leads from the web, reaches out across email, SMS and WhatsApp, then runs a first call with a voice AI agent to qualify them. Only validated SQLs reach your sales team.

  • Sources leads from the web on a few brand prompts
  • Auto outreach across email, SMS and WhatsApp
  • Voice AI first call to validate intent and fit
  • Hands only qualified SQLs to your sales or BDM team
// Build status
ConceptDone
PrototypingNow
Private pilotNext
LaunchSoon
Email SMS WhatsApp Voice AI call SQL handoff
// Built with AI, shipped by Claude

The stack behind it

This entire experience, the 3D ocean, the motion, the lead tracking and the words, was designed and built by Claude, Anthropic's AI, working alongside Sagar. Every DUMASS client gets that same AI leverage.

AI & build stack
Claude
ChatGPT
Gemini
HTML5
JavaScript
Three.js
WordPress
Python
GitHub
Node.js
React
TypeScript
Vercel
Cloudflare
Platforms we run
Meta
Google Ads
GA4
LinkedIn
TikTok
Pinterest
Snapchat
HubSpot
Shopify
YouTube
X
Reddit
Stripe
Mailchimp
Creative & workflow
Canva
Figma
Slack
Notion
Make
Zapier
Trello
Asana
Airtable
Drive
ElevenLabs
// Experiments

What is in the lab

A living set of AI systems for marketing. New ones ship regularly.

// Work with me

Want this AI leverage on your account?

The same systems that built this site can speed up your marketing. Tell me your goals.