// PERFORMANCE MARKETING · AI · GROWTH

We turn ad spend into
measurable growth.

DUMASS is a performance marketing & AI studio helping ecommerce and lead gen brands scale profitably across Meta, Google, LinkedIn, TikTok and beyond, built on data, not guesswork.

0ad spend
managed
0happy
clients
0peak
ROAS
Dive in
// Brands we have helped grow
// What we do

Four ways DUMASS drives growth

A full stack growth partner: paid media, the sites that convert, the strategy that ties it together, and the AI that makes it faster.

Paid Media

Full funnel paid acquisition engineered for profit, not vanity ROAS.

MetaGoogleLinkedInTikTokPinterestSnap

Web Development

Fast, tracked landing pages and sites that turn clicks into revenue.

Landing pagesCROWordPressTracking

Growth Consulting

Fractional growth leadership: strategy, audits and roadmaps for brands scaling up.

StrategyAuditsGTMAnalytics

AI Labs

AI automations, agents and creative pipelines that compound your marketing.

AutomationAgentsCreative AI
// Two engines, one obsession with results

Ecommerce & Lead Gen, done right

The two core jobs of performance marketing for major brands. We run both as systems, optimized to the metric that actually moves your P&L.

// Ecommerce · the ROAS engine

Profitable, scalable revenue.

We scale ecommerce on contribution margin and blended ROAS, not platform reported vanity numbers, with creative velocity and clean server side tracking.

  • Account structure: Advantage+ / PMax + manual control
  • High velocity creative testing
  • Full funnel: prospecting → retargeting → retention
  • Feed, catalog & server side conversion accuracy
Blended ROASprofit truth
MERefficiency
nCAC / LTVgrowth quality
// Lead Gen · the pipeline engine

Qualified pipeline, not just leads.

We optimize toward closed revenue using conversion APIs and offline conversion import, so platforms learn from your best deals, ideal for international B2B.

  • Offer & lead magnet design
  • Lead scoring & quality over raw CPL
  • CAPI + offline conversions → optimize for closed deals
  • Speed to lead nurture & ABM targeting
CPQLqualified cost
Lead→Closequality
Pipelinevalue created
// How we work · the dive

From surface to depth, in four moves

0 to 10m01

Discover

Audit accounts, tracking, funnel and unit economics. Find where money leaks.

10 to 40m02

Build

Tracking, landing pages, creative system and campaign architecture set up to scale.

40 to 90m03

Scale

Push spend where the margin is, with disciplined testing and full funnel coverage.

90m+04

Optimize

Compound results with data, AI automation and relentless iteration.

0Ad spend managed*
0Happy clients*
0Peak ROAS*
0MQL to SQL*

* Self reported across DUMASS client accounts. ROAS ranges 3.3 to 100x and MQL to SQL runs 30 to 50%, varying by brand and offer.

Sagar Tanna, DUMASSS
// The person behind DUMASS

Sagar Tanna

Performance MarketerMarketing ConsultantAI Implementor

I help brands grow with paid media that's accountable to the bottom line, and I build the AI systems that make that growth faster and cheaper to produce.

From scaling ecommerce ROAS to engineering qualified B2B pipelines for international clients, I work where strategy, creative and data meet. DUMASS is where I package that into something repeatable.

Work with me
// AI Labs

I build with AI, not just talk about it.

I build with AI to ship real systems: custom GPTs, automations, AI reporting and creative pipelines that give my clients an unfair speed advantage. The DA Performance Marketing GPT on the right is one of them. Try it live.

Custom GPT BuilderMarketing AutomationsAI Creative PipelinesEarly Adopter
Open the GPT
DA Performance MarketingBy Dumass Tech · Custom GPT Live
I'm DA, your performance marketing co-pilot. Ask me about scaling Meta & Google, funnels, or ad creative.
Audit my Meta account structure
Ask DA Performance Marketing…
Opens in ChatGPT · GPT Store · Productivity
// Built with AI, shipped by Claude

This entire experience, the 3D ocean, the motion, the lead tracking and the words, was designed and built by Claude, Anthropic's AI, working alongside Sagar. Claude writes production code, designs interfaces, researches markets and ships real marketing systems at a speed a traditional team can't match. Every DUMASS client gets that same AI leverage.

AI & build stack
Claude
ChatGPT
Gemini
HTML5
JavaScript
Three.js
WordPress
Platforms we run
Meta
Google Ads
GA4
LinkedIn
TikTok
Pinterest
Snapchat
HubSpot
Shopify
Creative & workflow
Canva
Figma
Slack
Notion
Zapier
Make
// Start a project

Let's build your growth engine.

Tell me about your brand and goals. I'll come back with where the growth is, and how we'd get it.